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Present Yourself: Using SlideShare to Grow Your Business, by Kit Seeborg, Andrea Meyer
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With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.
Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.
- Learn the latest trends and technologies for visual communication in business
- Discover how SlideShare works, and get started with your own account
- Use SlideShare to plan, execute, and provide follow-up for event presentations
- Share your wealth of content to promote trust in your company or brand
- Anticipate a customer’s needs with knowledge-rich content about their market
- Collaborate with colleagues and conduct online business research
- Explore how presentations can help you recruit, hire, or get hired
- Sales Rank: #1248360 in eBooks
- Published on: 2013-06-05
- Released on: 2013-05-06
- Format: Kindle eBook
Review
Named one of the Top 10 Best Social Media Marketing Books of 2013 by Small Business Trends.
"Presentations have evolved to much more than a slideshow and podium. With the incredible growth and popularity of SlideShare, anyone can now publish presentations online. If you want to stand out from the crowd and understand how to use presentations in all aspects of business, you need this book."
—Nancy Duarte, CEO of Duarte, Inc. and award-winning author
"Now that all companies are media companies, one key tool on your workbench should be SlideShare. Present Yourself gives you the strategy, fundamentals, and tactics to best move your content strategy forward."
—Jeremiah Owyang, industry analyst and partner at Altimeter Group
"There is an art to sharing content and getting noticed on SlideShare. There is no better guide than Present Yourself on your road to discovering how to use SlideShare for fun and profit."
—From the foreword by Rashmi Sinha, co-founder and CEO of SlideShare
About the Author
As the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the "voice of SlideShare." She continues to engage with the world's leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW.
Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.
Andrea Meyer is an award-winning author, speaker and ghostwriter. She travels internationally to speak and write about innovation and how to get breakthrough insights. Andrea founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., AARP, the Norwegian Center for Leadership Development, and OECD.
Andrea has contributed to 35 commercially-published books on business, innovation and psychology. As a ghostwriter, she works with CEOs, professors, and consultants to write their books, blogs, white papers, and online learning content. A Certified Online Instructor, she's active in social media and facilitates online communities. She has an M.S. in Information Science from UT-Austin, is a member of Mensa, and is listed in Who's Who in America.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Wondering What to Do with SlideShare?
By Rebecca Haden
Like all O'Reilly books, this one is clear, well designed, and thorough. Each chapter discusses ways to use SlideShare: for events and public speaking, for content marketing, for sales and lead generation, for research and collaboration, for hiring and job searches, and for organizational outreach.
There are loads of screen shots, case studies, and helpful tips.
My problem with this book is that it's rather like a cookbook written by the manufacturer of an ingredient -- lots of uses for SlideShare when SlideShare really doesn't seem to be the best option.
For example, if you're having an event, you could publish the schedule on SlideShare. You could, too, but a printable PDF or interactive chart at your website would make more sense. And, the book suggests, you could make a slide deck with photos of your team, upload it to SlideShare, and then pin your slide deck to Pinterest. Again, you could, but it would make more sense just to pin the photos of your staff to Pinterest in the first place, wouldn't it?
If you have been wondering how to use SlideShare to best advantage, this book will help you do it, just as that Philadelphia Cream Cheese Cookbook would help you figure out what to do with a package of cream cheese you happen to have in the fridge.
The book includes a complete walk-through of how to set up your SlideShare account, the benefits of a Pro (paid) account, and the various integrations -- such as the ways in which LinkedIn allows you to share your SlideShare items.
5 of 5 people found the following review helpful.
Great resource for those who want to learn everything about SlideShare
By Ben Rothke
SlideShare is a free web 2.0 based slide hosting service where users can upload presentation-based files. Launched in October 2006, it's considered to be similar to YouTube, but for slideshows. It was originally meant to be used for businesses to share slides among employees more easily, but it has since expanded to also become a host of a large number of slides which are uploaded merely to entertain. SlideShare gets an estimated 58 million unique visitors a month and has about 16 million registered users.
With such a strong user base, authors Kit Seeborg and Andrea Meyer write in Present Yourself: Using SlideShare to Grow Your Business how SlideShare users can use the site (including other similar collaborative sites such as Prezi and Scribd) to present their story to a worldwide audience. Given that visual presentations are the new language of business, understanding how to maximize their potential can be a valuable asset for the entrepreneur, job seeker and everyone in between.
The truth is that a book on SlideShare alone would need no more than 15 pages (20 pages if you include the Pro edition). How difficult is it to upload a PowerPoint? As an aside, the truth is that there is a huge market for publishing freely available content. Check out Emereo Publishers on Amazon. They have mastered the art of taking free Wikipedia content and charging for it. Enough digression - in this valuable book - the authors show not only how to use the product, but how to maximize its use.
In eight detailed and concise chapter, the book shows the reader how to create presentations that stand out. The chapters are:
1 - Visual Thinking
2 - Getting Started
3 - Events and Public Speaking
4 - Content
5 - Sell, Sell, Sell
6 - Research and Collaboration
7 - Recruiting, Hiring, and Getting Hired
8 - Organizational Outreach and Communication
Throughout the book, the authors quote liberally from science and research on the power of visualization. With that lies the inherent power of SlideShare, as humans like images and think more efficiently when they use them. The authors quote a study which shows that when carrying out routine office tasks, if the data is displayed more visually (such as through visual maps), individuals are 17% more productive and need to use 20% fewer mental resources. As to the saying that a picture is worth a thousand words; the authors show that it has a basis in biological fact.
The book is worth it just for the sage advice in the quote at the beginning of chapter 3 where Nancy Duarte, author of slide:ology: The Art and Science of Creating Great Presentations states about presentations, that "they didn't come to your presentation to see you. They came to find out what you can do for them. Success means giving them a reason for taking their time, providing content that resonates, and ensures it's clear what they are to do". Using Duarte's call to arms with the guidance in the book can hopefully start a meaningful change in how data is presented.
As to the presentation itself, the book notes that the presenter of today has a huge challenge in keeping the audience engaged. Anyone who has presently recently knows that many, often a majority of the audience will be distracted by their smartphones, Twitter, Facebook, Angry Birds and more. With that, presenters must put in extra effort to compete for the mindshare of a distracted audience. The book shows you how to overcome such obstacles and suggests that one way to win more audience attention is to include engaging visual slides with your presentation and show them intermittently instead of in parallel with your talk.
Throughout the book, it is clear that the authors are passionate about the topic and it lists many resources and uses to make presentation much more effective. The book has numerous real-world examples of such users. One is Adam Tratt of Haiku Deck; a free presentation app for the iPad that makes presentations simple, beautiful, and fun.
Another example is that of Jeremiah Owyang of the Altimeter Group, a research and advisory firm whose reports consistently rank in the top 100 most viewed documents on SlideShare. The amazing thing about their research, which competing firms charge thousands of dollars for, is that it is all free on SlideShare. The example also shows how they use SlideShare Pro for the secure creation of the reports. They view this model of open research as a core asset that has served the firm well, establishing its credibility and reputation as a trusted resource
While the book has business in its title, it still has significant relevance for end-users, specifically in chapter 7. There it details how you can use SlideShare to further your career and find a job. This is crucial regardless of your profession and industry, in that while the traditional resume is still alive and well, the ability to place your experience on-line opens up new horizons. A full professional presence requires both a paper resume and an online presence.
The chapter notes that a comprehensive online presence, especially with a compete profile on LinkedIn, is forty times more likely to receive job opportunities. The authors note that even if a person is not a presenter, there are things they can do on SlideShare to highlight themselves; including a presentation that serves as a visual resume of their career, a portfolio presentation that displays their creative work and more. Even for those who are not speakers, the authors recommend that the serious job searcher consider public speaking as part of their career strategy,
For those that want to take a look, the first chapter of the book is available here. Not surprisingly, it is on SlideShare.
For those that want to learn everything about online presentations and how to design effective presentations, they may need a more comprehensive guide.
But for those that have the basic capabilities and want to learn everything about SlideShare, from the mundane of adding a SlideShare widget to your website, sharing your presentation across social platforms, sharing your content, collaboration, finding a more rewarding job and much more, Present Yourself: Using SlideShare to Grow Your Business is a great resource.
4 of 5 people found the following review helpful.
A Compelling Guide to Visual Communications
By J. Chernov
Although the intended audience for "Present Yourself" is ostensibly speakers - corporate, government, and individual - the real beneficiary is the audience. After all, if every presenter were to first read this book, no audience would suffer "death by bullet point" again. "Present Yourself" contextualizes dozens of juicy real world examples to make a compelling argument for the power of visual presentations, made easily discoverable through search and effortlessly sharable through online media. Said another way, media, particularly online, is a noisy place. Authors Seeborg and Meyer provide everything you need make sure your message is heard, despite - perhaps even because of - the cacophony around you.
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