Sabtu, 31 Oktober 2015

^ Ebook Free Advances in GeneticsFrom Academic Press

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The field of genetics is rapidly evolving, and new medical breakthroughs are occurring as a result of advances in our knowledge of genetics. This series continually publishes important reviews of the broadest interest to geneticists and their colleagues in affiliated disciplines.



  • Includes methods for testing with ethical, legal, and social implications
  • Critically analyzes future

  • Sales Rank: #3630929 in eBooks
  • Published on: 2013-05-27
  • Released on: 2013-05-27
  • Format: Kindle eBook

Review

Praise for previous volumes in the series: "Outstanding both in variety and in the quality of its contributions." –Nature

"Can be highly recommended to geneticists, and biologists in general...will prove to be of high importance for the development of the science of genetics." --Science

About the Author
School of Medicine, University of California at San Diego, USA

Dr. Jay Dunlap works at the Geisel School of Medicine at Dartmouth.

Dr. Stephen Goodwin works at the University of Oxford.

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Jumat, 30 Oktober 2015

>> Free Ebook Security for Web Services and Service-Oriented Architectures, by Elisa Bertino

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Security for Web Services and Service-Oriented Architectures, by Elisa Bertino

Web services based on the eXtensible Markup Language (XML), the Simple Object Access Protocol (SOAP), and related standards, and deployed in Service-Oriented Architectures (SOA), are the key to Web-based interoperability for applications within and across organizations. It is crucial that the security of services and their interactions with users is ensured if Web services technology is to live up to its promise. However, the very features that make it attractive – such as greater and ubiquitous access to data and other resources, dynamic application configuration and reconfiguration through workflows, and relative autonomy – conflict with conventional security models and mechanisms.Elisa Bertino and her coauthors provide a comprehensive guide to security for Web services and SOA. They cover in detail all recent standards that address Web service security, including XML Encryption, XML Signature, WS-Security, and WS-SecureConversation, as well as recent research on access control for simple and conversation-based Web services, advanced digital identity management techniques, and access control for Web-based workflows. They explain how these implement means for identification, authentication, and authorization with respect to security aspects such as integrity, confidentiality, and availability.This book will serve practitioners as a comprehensive critical reference on Web service standards, with illustrative examples and analyses of critical issues; researchers will use it as a state-of-the-art overview of ongoing research and innovative new directions; and graduate students will use it as a textbook on advanced topics in computer and system security.

  • Sales Rank: #1551720 in eBooks
  • Published on: 2013-06-04
  • Released on: 2013-06-04
  • Format: Kindle eBook

Review

From the reviews:

“This book deals exclusively with SOAP based Web services. … the book could serve as a good review and reference. … The book targets three distinct audiences, practitioners, students and researchers. … I suspect students and researchers will find the first half of this book a fast paced review or a somewhat useful reference, at best. The second half of the book contains material that might be more useful to students and researchers.” (Karthik Ramachandran, ACM Computing Reviews, September, 2010)

From the Back Cover

Web services based on the eXtensible Markup Language (XML), the Simple Object Access Protocol (SOAP), and related standards, and deployed in Service-Oriented Architectures (SOA), are the key to Web-based interoperability for applications within and across organizations. It is crucial that the security of services and their interactions with users is ensured if Web services technology is to live up to its promise. However, the very features that make it attractive – such as greater and ubiquitous access to data and other resources, dynamic application configuration and reconfiguration through workflows, and relative autonomy – conflict with conventional security models and mechanisms.

Elisa Bertino and her coauthors provide a comprehensive guide to security for Web services and SOA. They cover in detail all recent standards that address Web service security, including XML Encryption, XML Signature, WS-Security, and WS-SecureConversation, as well as recent research on access control for simple and conversation-based Web services, advanced digital identity management techniques, and access control for Web-based workflows. They explain how these implement means for identification, authentication, and authorization with respect to security aspects such as integrity, confidentiality, and availability.

This book will serve practitioners as a comprehensive critical reference on Web service standards, with illustrative examples and analyses of critical issues; researchers will use it as a state-of-the-art overview of ongoing research and innovative new directions; and graduate students will use it as a textbook on advanced topics in computer and system security.

About the Author

Elisa Bertino is professor of Computer Science and Electrical and Computer Engineering, and research director of the Center for Education and Research in Information Assurance and Security (CERIAS) at Purdue University. She has carried out extensive research on various security topics, such as foundations of access control systems, security for location-based applications, security for web services, digital identity management, data privacy, security and privacy for healthcare applications and for GIS; and has given numerous presentations and tutorials on these topics in scientific conferences. Recently, she recently received the IEEE Computer Society 2005 Kanai award for her research in security for distributed systems. She has also served as a member of the Microsoft Trustworthy Computing Academic Advisory Board.

Lorenzo D. Martino is visiting assistant professor at the Computer and Information Technology (C&IT) department of Purdue University and at the Cyber Center of the Purdue University. He has carried out research on trust negotiation techniques and security for web services.

Federica Maria Francesca Paci is a PhD Student at the University of Milan, Italy. Her main research interests include the development of access control models for constraint workflow systems, Web services access control models and secure distribution of XML documents. She has published several refereed journal and conference papers in these areas.

Anna Squicciarini is a post doctoral research associate in the Computer Science Department of Purdue University. She conducts research on security for distributed systems, with particular focus on trust management, identity management and access control for grids and Web Services. She has published several refereed journal and conference papers in these areas. She has been the main architect of the Trust-X system, an innovative system supporting trust negotiation in distributed open systems.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Promising work but mediocre execution
By Chiradeep Chhaya
The review is based only on the first three chapters that I have managed to read so far.

1. The premise of the book is pretty valuable. There is need for updated literature that takes web services security out of the standards world and makes it more approachable. On that count, I laud the initiative.
2. The book, however, suffers from several significant issues:
a. The proof-reading, for a book that purports to be a reference on the topic, is abysmal. Consider this snippet on page 35 related to threat modeling: "even though the security functions provided by the middleware are becoming more and more reach and complete,...". Any technical editor should have picked up the multiple mistakes in this sentence. Unfortunately, such mistakes abound in the book.
b. In trying to emphasize theory, the book often comes across as dry and irrelevant. For example, table 3.2 related to STRIDE Categories and the surrounding explanation on page 32, while being factually complete, seem like they belong to a Microsoft Press book. At the level the book aims for, what's important is not an explanation of STRIDE (why wouldn't I read Howard's or Swiderski's books for that?) but how that relates to Web services. Explaining the STRIDE concepts as related to a fictional Web Service might have been much more useful.
c.Some of the technical terms used in the book are downright incorrect. For example, on page 35, in the same paragraph as #2(a), the authors talk of "RBAC-based authorization mechanisms". RBAC itself stands for Role Based Access Control. What does it mean for an authorization mechanism to be RBAC-based?
d. If this book is to be useful at all, the figures need to be seriously improved. They are miniature, complex and hardly span a quarter of a page. In short, they are barely decipherable and there's a lot of text referring to such figures that becomes disconnected.

With all this said, I still give the book 3 stars because there is at least some method to the approach and it's much better than reading a bunch of W3C or OASIS standards. Not to mention the fact that chapter 3 refers to CAPEC that I had, in part, contributed attack patterns to :-)

I would definitely wish for the editors at Springer to take a serious look at the language and technical terminology and make figures more understandable. The book has a lot of promise and it would be a shame if such matters were to obscure that.

1 of 4 people found the following review helpful.
Excellent Work on Web Security
By Coimbatore Chandersekaran
Content is clear and addresses many aspects of web security not found in other companion books

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Rabu, 28 Oktober 2015

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Implement a Centralized Cloud Storage Infrastructure with Oracle Automatic Storage Management

Build and manage a scalable, highly available cloud storage solution. Filled with detailed examples and best practices, this Oracle Press guide explains how to set up a complete cloud-based storage system using Oracle Automatic Storage Management. Find out how to prepare hardware, build disk groups, efficiently allocate storage space, and handle security. Database Cloud Storage: The Essential Guide to Oracle Automatic Storage Management shows how to monitor your system, maximize throughput, and ensure consistency across servers and clusters.

  • Set up and configure Oracle Automatic Storage Management
  • Discover and manage disks and establish disk groups
  • Create, clone, and administer Oracle databases
  • Consolidate resources with Oracle Private Database Cloud
  • Control access, encrypt files, and assign user privileges
  • Integrate replication, file tagging, and automatic failover
  • Employ pre-engineered private cloud database consolidation tools
  • Check for data consistency and resync failed disks

Code examples in the book are available for download

  • Sales Rank: #906059 in eBooks
  • Published on: 2013-07-06
  • Released on: 2013-07-06
  • Format: Kindle eBook

About the Author

Nitin Vengurlekar is the co-founder and CTO of Viscosity North America, a leader in virtualization, Oracle Engineered Systems, Private Database Cloud, and RAC implementations.

With more than 25 years of IT experience, including OS390 systems programming, storage administration, system and database administration, Nitin is a seasoned systems architect who has successfully assisted numerous customers in deploying highly available Oracle systems.

Prior to joining Viscosity, Nitin worked for Oracle for more than 17 years, mostly in the Real Application Clusters (RAC) engineering group, with a primary emphasis on ASM and storage, and was a Database Cloud Architect/ Evangelist in the Oracle’s Cloud Strategy Group. Nitin is a well-known Oracle technologist and speaker in the areas of Oracle Storage, high availability, Oracle RAC, and Private Database Cloud. He is the co-author of Oracle Automatic Storage Management and Oracle Data Guard 11g Handbook (both from Oracle Press) and has written many papers on storage, database internals, and database tuning as well as having served as a contributor to Oracle documentation and Oracle education material.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Outstanding book, a must read for all Oracle DBAs
By George Trujillo
This is one of the fundamental must reads for Oracle DBAs. ASM is a required core skill set. Nitin Vengurlekar is one of the top knowledge experts in the world around ASM and it's fantastic for the user community that we can leverage the knowledge and experience of a top industry leader in this book.

0 of 0 people found the following review helpful.
No better book available to learn and understand ASM.
By Sridhar Avantsa
ASM is now a key cornerstone of Oracle database Software stack, embedded into all the engineered systems and a key component of Oracle RAC. 11gR2 was a major architectural shift with Oracle Grid Infrastructure and this trend continues with 12c with new concepts like Flex ASM.
This book is an excellent resource for DBA's working with ASM. For those new to ASM, this is an excellent resource that will take through the entire Asm stack, step by step with examples. For the more experienced DBA's, this is a phenonmenal reference guide with respect to new features, concepts and practical examples of how and where to use them.
Nitin and Prasad are well respected Oracle technologists, and this book reflects their vast practical expertise coming together in one spot.

2 of 3 people found the following review helpful.
A great reference book about what all you need to know about Oracle ASM
By Kai Yu
I am really amazed about this great Oracle ASM book written by two industry leaders Nitin Vengurlekar and Prasad Bagal. It provides the rich contents about everything you need to know about Oracle ASM. It not only covers many practical hand-on examples, also provides some very deep technical discussions on some of ASM features such as How ASM interacts with other Clusterware components, how ASM handles disk failures and IO errors, ACFS security and Encryption and ASM on Engineered system and Oracle 12c Flex ASM feature. For the readers that are new to Oracle Database, this book can be a great learning material. For the experienced DBAs, this book can be a great reference book.

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Minggu, 25 Oktober 2015

~ Free Ebook The Archaeology of Watercraft AbandonmentFrom Springer

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The historical importance and archaeological potential of deliberately discarded watercraft has not been a major feature of maritime archaeological enquiry. While research on the topic has appeared since the 1970s as books, chapters, and articles, most examples have been limited in focus and distribution, and in most cases disseminated as unpublished archaeological reports (i.e. the “gray literature”.) So, too, has there been a lack of a single source representing the diversity of geographical, historic, thematic, and theoretical contexts that ships’ graveyard sites and deliberately abandoned vessels represent.

In contrast with much of the theoretical or case-specific literature on the theme of watercraft discard, this volume communicates to the reader the common heritage and global themes that ships’ graveyard sites represent. It serves as a blueprint to illustrate how the remains of abandoned vessels in ships' graveyards are sites of considerable research value. Moreover, the case studies in this volume assist researchers in understanding the evolution of maritime technologies, economies, and societies. This volume is intended to expose research potential, create discussion, and reinforce the significance of a prevalent cultural resource that is often overlooked.

  • Published on: 2013-06-05
  • Released on: 2013-06-05
  • Format: Kindle eBook

From the Back Cover

The historical importance and archaeological potential of deliberately discarded watercraft has not been a major feature of maritime archaeological enquiry. While research on the topic has appeared since the 1970s as books, chapters, and articles of limited focus and distribution, most examples take the form of unpublished archaeological reports and graduate theses.  Additionally, there is no existing single source that represents the great diversity of geographical, historic, thematic, and theoretical contexts of ship graveyard sites and deliberately abandoned vessels.

In contrast with much of the theoretical or case-specific literature on the theme of watercraft discard, this volume communicates to the reader the common heritage and global themes that ship graveyard sites represent. It serves as an illustration of how the remains of abandoned vessels in ship graveyards are sites of considerable research value. Moreover, the case studies in this volume assist researchers in understanding the evolution of maritime technologies, economies, and societies. The Archaeology of Watercraft Abandonment is intended to expose research potential, create discussion, and reinforce the significance of a prevalent cultural resource that is often overlooked.

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Jumat, 23 Oktober 2015

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Abandoning the Black Hero is the first book to examine the postwar African American white-life novel—novels with white protagonists written by African Americans. These fascinating works have been understudied despite having been written by such defining figures in the tradition as Richard Wright, Zora Neale Hurston, James Baldwin, Ann Petry, and Chester Himes, as well as lesser known but formerly best-selling authors Willard Motley and Frank Yerby.

John C. Charles argues that these fictions have been overlooked because they deviate from two critical suppositions: that black literature is always about black life and that when it represents whiteness, it must attack white supremacy. The authors are, however, quite sympathetic in the treatment of their white protagonists, which Charles contends should be read not as a failure of racial pride but instead as a strategy for claiming creative freedom, expansive moral authority, and critical agency.

In an era when “Negro writers” were expected to protest, their sympathetic treatment of white suffering grants these authors a degree of racial privacy previously unavailable to them. White writers, after all, have the privilege of racial privacy because they are never pressured to write only about white life. Charles reveals that the freedom to abandon the “Negro problem” encouraged these authors to explore a range of new genres and themes, generating a strikingly diverse body of novels that significantly revise our understanding of mid-twentieth-century black writing.

  • Sales Rank: #3565067 in eBooks
  • Published on: 2012-12-15
  • Released on: 2012-12-15
  • Format: Kindle eBook

Review
"An amazing study...[offering] insightful, provocative, and novel analyses of often ignored African-American literary works. Charles' sharp investigatory eye makes Abandoning the Black Hero a must-read for all literary scholars and students." (The Griot: The Journal of African American Studies)

"Taps into long-cemented ideas about what is expected of African American writers in terms of affinity and subject matter … [Charles] locates the African American desire to fictionalize whiteness at a moment when middle-class domestic life was becoming a mainstream ideal at the same time that the demise of Jim Crow amid antisegregation successes jeopardized that new enclave of consolidated whiteness." (American Literary History)

"Once called 'raceless' literature—and traditionally little acknowledged in the African American literary tradition—works with white protagonists written by black authors have begun to receive the recognition they deserve. Charles builds on this burgeoning scholarship, challenging the essentialist notion that black writers must limit themselves to the subject of black life and that those writers who abandon this subject lack racial pride. Charles makes a convincing case that white-life novels allow black authors to express themselves beyond the limitations of race and that black writers can provide a unique perspective on whiteness. A cogent, clearly written work. Recommended." (Choice)

"With Abandoning the Black Hero John C. Charles has written a brilliantly insightful and highly accessible analysis of the white-life novel, a long-neglected area of African American literature." (Elisabeth Petry author of At Home Inside: A Daughter's Tribute to Ann Petry)

"Engaging central discussions in the field of African American literary study, Abandoning the Black Hero is the most astute and comprehensive discussion of the white-life novel, to date." (Kenneth W. Warren author of What Was African American Literature?)

About the Author

***NOTE: Author has legally changed his name to John Charles Williamson.***
All future publications will be under this new name. 

JOHN C. CHARLES is an assistant professor of English and Africana studies at North Carolina State University.

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  • Published on: 2011-05-24
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  • Sales Rank: #3764498 in eBooks
  • Published on: 2012-09-28
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Mangoes & Curry Leaves: Culinary Travels Through the Great Subcontinent, by Jeffrey Alford, Naomi Duguid

For this companion volume to the award-winning Hot Sour Salty Sweet, Jeffrey Alford and Naomi Duguid travel west from Southeast Asia to that vast landmass the colonial British called the Indian Subcontinent. It includes not just India, but extends north to Pakistan, Bangladesh, and Nepal and as far south as Sri Lanka, the island nation so devastated by the recent tsunami. For people who love food and cooking, this vast region is a source of infinite variety and eye-opening flavors.

Home cooks discover the Tibetan-influenced food of Nepal, the Southeast Asian tastes of Sri Lanka, the central Asian grilled meats and clay-oven breads of the northwest frontier, the vegetarian cooking of the Hindus of southern India and of the Jain people of Gujarat. It was just twenty years ago that cooks began to understand the relationships between the multifaceted cuisines of the Mediterranean; now we can begin to do the same with the foods of the Subcontinent.

  • Sales Rank: #373089 in eBooks
  • Published on: 2005-11-01
  • Released on: 2005-11-01
  • Format: Kindle eBook

From Publishers Weekly
Starred Review. With their most recent cookbook, Home Baking, the authors of Seductions of Rice and Hot Sour Salty Sweet strayed slightly from the kind of pungent Asian food that is their strength, but they're back on track with this paean to the subcontinent, which they've been visiting separately and together since the 1970s. The many dals, like soupy Easy Karnataka Chana with chickpeas and salads like Nepali Green Bean-Sesame Salad are simple and terrific. Entrees are often spicy and always authentic, like Goan Pork Vindaloo, made by rubbing a vinegar-spice paste into the meat. A chapter on street foods is full of promising tidbits, including the suggestion that readers make fried foods such as Mushroom Pakoras with Fresh Herb Chutney for guests (so long as they don't mind spending a whole lot of time in the kitchen). Reading Alford and Duguid's chatty text and headnotes is like receiving envy-inducing postcards from a college friend who never gave up backpacking—if you have the sort of friends who would be disposed to build a tandoor oven out of clay and manure or visit Arugam Bay in Sri Lanka based on a tip from a snake-bitten fellow traveler. This is a comprehensive book filled with compelling writing—a worthy addition to the couple's impressive body of work. Color and b&w photos. (On sale Nov. 20)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“Random House Canada continues its impressive cookbook program with another lavish volume from world travelers Jeffrey Alford and Naomi Duguid.”
–Quill and Quire

“What is left to say about the astonishing husband-and-wife team Jeffrey Alford and Naomi Duguid?...This wonderful coffee table book is the result of multiple trips over three decades to the Indian subcontinent…Alford and Duguid have gathered a breathtaking range of recipes…The book’s gorgeous design is filled out with the authors’ own luminous travel photos…Mangoes and Curry Leaves is so fascinating it renders one virtually speechless.”
–Quill and Quire

About the Author
Jeffrey Alford and Naomi Duguid’s four previous books have all been major award-winners. Flatbreads & Flavors and Hot Sour Salty Sweet both won the James Beard Cookbook of the Year Award (in 1996 and 2001 respectively). Seductions of Rice and HomeBaking, their most recent book, each won a Cuisine Canada Cookbook Award (in 1999 and 2004). Naomi and Jeffrey have written for all the major food magazines in Canada and the U.S., including Gourmet and Food & Wine, and also for the National Post. They live in Toronto with their two sons.

Most helpful customer reviews

109 of 119 people found the following review helpful.
Delightful Mix of Travelogue and Recipies
By John Matlock
One of the joys, perhaps even a requirement of a good cookbook is for it to give you more than an endless list of recipies. It should teach you something about the country or region of the origin of the recipies. It might give you some ideas about the culture, the history, the whys and wherefores of the spices, perhaps the religious aspects.

And in this ares these authors excell. As the sub-title says, this book is about their travels throughout the Indian sub-continent. It shows something of the people, the way they live, the equipment they use to prepare the foods being cooked.

Then there are the recipies:

There are nine recipies for rice alone, one of the staples of my diet. I had shrimp with rice last night. But now I find myself looking at the beautiful color photograph of the Chile Shrimp Stir-Fry on page 216. It also has curry, cinnamon, lime juice, and more.

Any reason you can think of for not having shrimp two days in a row?

Well, one reason might be the pork curry in aromatic broth from page 279.

And to go with either one of these, cucumber salad with hot spiced mustard dressing from pages 61 & 62.

Banana-Pepper Rounds which seem to have a crisp caramelized skin over the cooked banana. Maybe serve this over ice cream for a combination of flavor and temperature.

Well, I'm stopping this writing and starting on a list to take to the supermarket. Thankfully they've made suggestions on alternates for some of the spices that I am unlikely to find in the small Nevada town in which I live.

Very well done guys!

41 of 42 people found the following review helpful.
Beautiful and authentic
By Loon
I cannot imagine anyone writing anything negative about this book...my family and I come from Bangladesh and India and I have tons of Pakistani friends. The depth that the authors have gone into understanding ingredients and the cooking is remarkable. I cannot imagine how they came to know some of those details. Like my neighbor in PA who had written a negative review, I have also Jaffrey's books which i love but Alford and Duguid got into the very essence of real home cooking of the subcontinent. Other authors sometimes focus on party foods while this book advises the readers on what people really eat on a daily basis. The other travel advice is interesting and the photographs gorgeous although i understand the concerns of the Bethlehem, PA reviewer of pictures that are hard to interpret. Just let it go. They still do an even better job with this book than Hot Sour Salty Sweet. The book is great. I'm glad amazon offers it for a lower price than bookstores.

65 of 70 people found the following review helpful.
a few nitpicks
By cakeandcoffee
I agree that this is a great 'coffee table' type book and that the authors have done some immaculate research into some of the lesser well known cuisines of the subcontinent and have lovely pictures to document their travels. What I didn't care for are the 'Westernizing' of the names of the dishes. For example, Gulab Jamun (which is a pretty well-known dessert to most Indian food fans)becomes something like Cottage cheese soaked in syrup. As an Indian, I also found a lot of the dishes very underspiced. I know that with Indian food, it really is a matter of taste, but I often found myself adding up to 3times the amount of spices called for in a recipe. Because it's so bulky, I often find myself turning to my other Indian cookbooks which are easier to keep near me as I cook in the kitchen.

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Jumat, 16 Oktober 2015

>> Get Free Ebook Present Yourself: Using SlideShare to Grow Your Business, by Kit Seeborg, Andrea Meyer

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Present Yourself: Using SlideShare to Grow Your Business, by Kit Seeborg, Andrea Meyer

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It will believe when you are going to pick this e-book. This motivating Present Yourself: Using SlideShare To Grow Your Business, By Kit Seeborg, Andrea Meyer e-book can be read entirely in certain time relying on just how frequently you open and also review them. One to keep in mind is that every publication has their very own production to obtain by each reader. So, be the good visitor and also be a far better person after reading this book Present Yourself: Using SlideShare To Grow Your Business, By Kit Seeborg, Andrea Meyer

Present Yourself: Using SlideShare to Grow Your Business, by Kit Seeborg, Andrea Meyer

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.

Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.

  • Learn the latest trends and technologies for visual communication in business
  • Discover how SlideShare works, and get started with your own account
  • Use SlideShare to plan, execute, and provide follow-up for event presentations
  • Share your wealth of content to promote trust in your company or brand
  • Anticipate a customer’s needs with knowledge-rich content about their market
  • Collaborate with colleagues and conduct online business research
  • Explore how presentations can help you recruit, hire, or get hired

  • Sales Rank: #1248360 in eBooks
  • Published on: 2013-06-05
  • Released on: 2013-05-06
  • Format: Kindle eBook

Review
Named one of the Top 10 Best Social Media Marketing Books of 2013 by Small Business Trends.

"Presentations have evolved to much more than a slideshow and podium. With the incredible growth and popularity of SlideShare, anyone can now publish presentations online. If you want to stand out from the crowd and understand how to use presentations in all aspects of business, you need this book." 
—Nancy Duarte, CEO of Duarte, Inc. and award-winning author
 

"Now that all companies are media companies, one key tool on your workbench should be SlideShare. Present Yourself gives you the strategy, fundamentals, and tactics to best move your content strategy forward."
—Jeremiah Owyang, industry analyst and partner at Altimeter Group
 

"There is an art to sharing content and getting noticed on SlideShare. There is no better guide than Present Yourself on your road to discovering how to use SlideShare for fun and profit." 
—From the foreword by Rashmi Sinha, co-founder and CEO of SlideShare

About the Author
As the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the "voice of SlideShare." She continues to engage with the world's leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW.

Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.

Andrea Meyer is an award-winning author, speaker and ghostwriter. She travels internationally to speak and write about innovation and how to get breakthrough insights. Andrea founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., AARP, the Norwegian Center for Leadership Development, and OECD. 

Andrea has contributed to 35 commercially-published books on business, innovation and psychology. As a ghostwriter, she works with CEOs, professors, and consultants to write their books, blogs, white papers, and online learning content. A Certified Online Instructor, she's active in social media and facilitates online communities. She has an M.S. in Information Science from UT-Austin, is a member of Mensa, and is listed in Who's Who in America.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Wondering What to Do with SlideShare?
By Rebecca Haden
Like all O'Reilly books, this one is clear, well designed, and thorough. Each chapter discusses ways to use SlideShare: for events and public speaking, for content marketing, for sales and lead generation, for research and collaboration, for hiring and job searches, and for organizational outreach.

There are loads of screen shots, case studies, and helpful tips.

My problem with this book is that it's rather like a cookbook written by the manufacturer of an ingredient -- lots of uses for SlideShare when SlideShare really doesn't seem to be the best option.

For example, if you're having an event, you could publish the schedule on SlideShare. You could, too, but a printable PDF or interactive chart at your website would make more sense. And, the book suggests, you could make a slide deck with photos of your team, upload it to SlideShare, and then pin your slide deck to Pinterest. Again, you could, but it would make more sense just to pin the photos of your staff to Pinterest in the first place, wouldn't it?

If you have been wondering how to use SlideShare to best advantage, this book will help you do it, just as that Philadelphia Cream Cheese Cookbook would help you figure out what to do with a package of cream cheese you happen to have in the fridge.

The book includes a complete walk-through of how to set up your SlideShare account, the benefits of a Pro (paid) account, and the various integrations -- such as the ways in which LinkedIn allows you to share your SlideShare items.

5 of 5 people found the following review helpful.
Great resource for those who want to learn everything about SlideShare
By Ben Rothke
SlideShare is a free web 2.0 based slide hosting service where users can upload presentation-based files. Launched in October 2006, it's considered to be similar to YouTube, but for slideshows. It was originally meant to be used for businesses to share slides among employees more easily, but it has since expanded to also become a host of a large number of slides which are uploaded merely to entertain. SlideShare gets an estimated 58 million unique visitors a month and has about 16 million registered users.

With such a strong user base, authors Kit Seeborg and Andrea Meyer write in Present Yourself: Using SlideShare to Grow Your Business how SlideShare users can use the site (including other similar collaborative sites such as Prezi and Scribd) to present their story to a worldwide audience. Given that visual presentations are the new language of business, understanding how to maximize their potential can be a valuable asset for the entrepreneur, job seeker and everyone in between.

The truth is that a book on SlideShare alone would need no more than 15 pages (20 pages if you include the Pro edition). How difficult is it to upload a PowerPoint? As an aside, the truth is that there is a huge market for publishing freely available content. Check out Emereo Publishers on Amazon. They have mastered the art of taking free Wikipedia content and charging for it. Enough digression - in this valuable book - the authors show not only how to use the product, but how to maximize its use.

In eight detailed and concise chapter, the book shows the reader how to create presentations that stand out. The chapters are:

1 - Visual Thinking
2 - Getting Started
3 - Events and Public Speaking
4 - Content
5 - Sell, Sell, Sell
6 - Research and Collaboration
7 - Recruiting, Hiring, and Getting Hired
8 - Organizational Outreach and Communication

Throughout the book, the authors quote liberally from science and research on the power of visualization. With that lies the inherent power of SlideShare, as humans like images and think more efficiently when they use them. The authors quote a study which shows that when carrying out routine office tasks, if the data is displayed more visually (such as through visual maps), individuals are 17% more productive and need to use 20% fewer mental resources. As to the saying that a picture is worth a thousand words; the authors show that it has a basis in biological fact.

The book is worth it just for the sage advice in the quote at the beginning of chapter 3 where Nancy Duarte, author of slide:ology: The Art and Science of Creating Great Presentations states about presentations, that "they didn't come to your presentation to see you. They came to find out what you can do for them. Success means giving them a reason for taking their time, providing content that resonates, and ensures it's clear what they are to do". Using Duarte's call to arms with the guidance in the book can hopefully start a meaningful change in how data is presented.

As to the presentation itself, the book notes that the presenter of today has a huge challenge in keeping the audience engaged. Anyone who has presently recently knows that many, often a majority of the audience will be distracted by their smartphones, Twitter, Facebook, Angry Birds and more. With that, presenters must put in extra effort to compete for the mindshare of a distracted audience. The book shows you how to overcome such obstacles and suggests that one way to win more audience attention is to include engaging visual slides with your presentation and show them intermittently instead of in parallel with your talk.

Throughout the book, it is clear that the authors are passionate about the topic and it lists many resources and uses to make presentation much more effective. The book has numerous real-world examples of such users. One is Adam Tratt of Haiku Deck; a free presentation app for the iPad that makes presentations simple, beautiful, and fun.

Another example is that of Jeremiah Owyang of the Altimeter Group, a research and advisory firm whose reports consistently rank in the top 100 most viewed documents on SlideShare. The amazing thing about their research, which competing firms charge thousands of dollars for, is that it is all free on SlideShare. The example also shows how they use SlideShare Pro for the secure creation of the reports. They view this model of open research as a core asset that has served the firm well, establishing its credibility and reputation as a trusted resource

While the book has business in its title, it still has significant relevance for end-users, specifically in chapter 7. There it details how you can use SlideShare to further your career and find a job. This is crucial regardless of your profession and industry, in that while the traditional resume is still alive and well, the ability to place your experience on-line opens up new horizons. A full professional presence requires both a paper resume and an online presence.

The chapter notes that a comprehensive online presence, especially with a compete profile on LinkedIn, is forty times more likely to receive job opportunities. The authors note that even if a person is not a presenter, there are things they can do on SlideShare to highlight themselves; including a presentation that serves as a visual resume of their career, a portfolio presentation that displays their creative work and more. Even for those who are not speakers, the authors recommend that the serious job searcher consider public speaking as part of their career strategy,

For those that want to take a look, the first chapter of the book is available here. Not surprisingly, it is on SlideShare.

For those that want to learn everything about online presentations and how to design effective presentations, they may need a more comprehensive guide.

But for those that have the basic capabilities and want to learn everything about SlideShare, from the mundane of adding a SlideShare widget to your website, sharing your presentation across social platforms, sharing your content, collaboration, finding a more rewarding job and much more, Present Yourself: Using SlideShare to Grow Your Business is a great resource.

4 of 5 people found the following review helpful.
A Compelling Guide to Visual Communications
By J. Chernov
Although the intended audience for "Present Yourself" is ostensibly speakers - corporate, government, and individual - the real beneficiary is the audience. After all, if every presenter were to first read this book, no audience would suffer "death by bullet point" again. "Present Yourself" contextualizes dozens of juicy real world examples to make a compelling argument for the power of visual presentations, made easily discoverable through search and effortlessly sharable through online media. Said another way, media, particularly online, is a noisy place. Authors Seeborg and Meyer provide everything you need make sure your message is heard, despite - perhaps even because of - the cacophony around you.

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